Content design strategy
1. Welltodo
As a brand, which focuses on wellness, for the content pieces that I created, I focused on bringing up the attention on organic elements, as well as include a topic of the latest news on their website. The choice of colour relates to the brand guidelines so I decided to diverse the content with creating an illustration for their social media post.
The first post has the potential to show through the graphics the multiple parts of organic products that exists - within the heart. It shows that the process is growing and embracing more than just beauty and cosmetics and that organic can become part of every day life for every regular customer. I believe through this post the client’s audience can be more informed, also aware of the power of using organic.
2.The Bump Plan
My method for creating content for this brand is based on putting emphasis on the strong words that the brand uses to present their program: In the basis of my design are words such as: Empowered, healthy, strong in bold typography, in order to attract the viewer’s attention. I believe the graphic’s combined with a real photography have a powerful effect and bring attention the target audience: pregnant women. For the colour scheme, which is again based on brand colours, I picked the combination of calm colours which can suggest the overall effect of a healthy mind that the brand promotes.
3.Laneige
Creating a series of posts that follow the "Journey to Glow," where users can participate in a virtual skincare adventure. Each post represents a chapter in this journey, exploring different skincare challenges and how Laneige products help overcome them.
Use high-quality, cinematic visuals that transport followers to different "worlds" inspired by Laneige's core elements, like water, ice, and dew. For example, a misty morning mountain scene for hydration, or a sparkling glacier for cooling effects
